Stable
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⌁ mcp.call("adw-016") v1.0 ← All products
Retail/Marketing · metric Gold
Promo-Elasticity Gap
Identify underperforming promotional investments to reallocate trade spend toward high-elasticity categories for maximum revenue lift.
- Refresh
- daily
- History
- single vintage
- Plan
- Gold
Forward outlook
Prediction
- Horizon
- —
- Recommended use
- Identify underperforming promotional investments to reallocate trade spend toward high-elasticity categories for maximum revenue lift.
Methodology
How it's built
Calculate price elasticity of demand using historical sales volume and discount depth data, then compute the gap between actual promo ROI and the theoretical maximum ROI to generate a prioritization s
Internal POS transaction logspromotional calendar dataand competitor pricing feeds from public web scraping or free market reports.
Version 1.0 · validated to beat a naive baseline · benchmark: NielsenIQ-adjacent