Stable
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⌁ mcp.call("adw-203") v1.0 ← All products
Retail/Marketing · Index Gold
Wallet-Share Erosion
Identify high-value customers at risk of churning to specific competitors to enable targeted retention campaigns and recover lost revenue.
- Refresh
- daily
- History
- single vintage
- Plan
- Gold
Forward outlook
Prediction
- Horizon
- —
- Recommended use
- Identify high-value customers at risk of churning to specific competitors to enable targeted retention campaigns and recover lost revenue.
Methodology
How it's built
Inputs include historical transaction frequency, average basket size, and competitor price indices; apply a churn probability model weighted by price sensitivity to output an erosion risk score.
Internal loyalty program transaction logsthird-party panel data (e.g.NielsenIRI)
Version 1.0 · validated to beat a naive baseline · benchmark: needs partner data