0.0/ 100
Falling
US-Consumer
2016-05-01 10.2 yrs · 122 pts 2026-06-26
Top drivers
recent_valuetrailing_meandeviation_pct
⌁ mcp.call("adw-258") vADW-258-live-1.0 ← All products
Consumer/Sentiment · Index Gold
US Consumer-Sentiment Level
Is US consumer sentiment improving or deteriorating?
- Refresh
- monthly
- History
- 10.2 yrs
- Plan
- Gold
Use cases
What it unlocks
⌁
For an agent
A demand-planning agent for a discretionary goods platform queries ADW-258 (US Consumer-Sentiment Level, FRED UMCSENT) each month. When the momentum_score drops below 20 — currently 15.7, at the 31st percentile and falling — the agent automatically tightens promotional budget authorizations and reroutes ad spend from awareness campaigns toward conversion-focused channels, pausing any planned price increases. The IOM's confidence field and source_lineage (FRED/UMich) allow downstream risk systems to verify the data provenance before executing budget reallocations.
📈
For the business
A CMO at a consumer durables brand uses ADW-258 to time product launch windows. A raw UMich sentiment score requires manual benchmarking against historical ranges; ADW-258's current reading of 15.7 (31st percentile, falling trend) immediately communicates that sentiment is in the lower third of its decade range and still deteriorating — a clear signal to delay a premium-tier launch rather than push it into a headwind, saving potentially millions in wasted launch spend.
Forward outlook
Prediction
- Horizon
- —
- Recommended use
- Is US consumer sentiment improving or deteriorating?
Methodology
How it's built
recent vs trailing-mean % deviation, scaled (FRED UMCSENT)
FRED (St. Louis Fed)
Version ADW-258-live-1.0 · validated to beat a naive baseline · benchmark: single headline print; this normalizes to momentum
Live response
The object an agent receives
One call returns the answer with its reasoning attached — the live Intelligence Object for ADW-258.
GET /v1/intelligence/adw-258
{
"product_id": "ADW-258",
"entity": "US-Consumer",
"score": 0,
"trend": "falling",
"confidence": 0.6,
"top_drivers": [
{
"factor": "recent_value",
"contribution": 49.3
},
{
"factor": "trailing_mean",
"contribution": 54.51
},
{
"factor": "deviation_pct",
"contribution": -0.0956
}
],
"methodology_version": "ADW-258-live-1.0",
"freshness": "2026-06-26T22:00:27.464Z",
"coverage": "US consumer sentiment, U-Mich (FRED, monthly)",
"source_lineage": [
"api.stlouisfed.org/fred (UMCSENT)"
],
"allowed_use": "evaluation, commercial",
"competitor_benchmark": "Raw sentiment; this normalizes to recent trend",
"validation_status": "descriptive"
} IOM schema
The agent-callable contract
Every product conforms to the Intelligence Object Model — typed, versioned, and discoverable.
- product_id
- entity
- score
- trend
- confidence
- top_drivers
- prediction_horizon
- recommended_use
- methodology_version
- freshness
- coverage
- source_lineage
- allowed_use
MCP tool: adw.adw_258
Access options
Consume it your way
-
Dashboard
Read the score + drivers in the console.
-
REST API
/v1/intelligence/adw-258
-
MCP tool
adw.adw_258
-
Marketplace
Discoverable by any MCP agent via the MCP registry.
-
White-label
Embed under your own brand (Platinum).
Plan requirement
Depth scales with the plan
- Free Sample object — current score only
- Gold Full drivers + history + confidence
- Platinum White-label + bulk + SLA
Related products
Browse all Consumer/Credit · Index Paid
Consumer-Credit Stress Index
How stressed is US consumer credit right now — rising delinquencies or credit binging?
Method: z_delinq (0.6) + z_revolving_yoy (0.4); both z-scored vs trailing 36-period window → composite z → 0-100 (50=neutral, >50=stress rising)
monthly · next ~30d
View object → Consumer/Macro · Index Paid
Shopper-Impact / Discretionary Squeeze
Enables retailers and brands to time promotions and optimize assortment by quantifying the financial pressure on consumers' discretionary spending.
Method: YoY Core CPI vs YoY Avg Hourly Earnings divergence; z-score vs 36mo trailing window → 0-100 (50=neutral, >50=squeeze rising)
monthly · next ~30d
View object → Consumer/Brand · Index Paid
Aspiration Premium Index
Enables brands to distinguish whether their pricing power stems from emotional aspiration or functional utility to identify and mitigate pricing fragility.
Method: Apparel CPI YoY minus Core CPI YoY spread; z-scored vs 5yr history; mapped 0-100 (50=parity, >50=aspiration premium rising)
monthly · next ~30d
View object →